Richard Gibbs – författare

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships.With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance of their study to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage.

The various theories and models which describe the behaviour and operational management of partnerships, from the concepts of trust and commitment, through to contract management, are explained. The different forms including strategic alliances, supply chain networks, and other newer models of collaboration such as co-innovation are described and explored. Illustrative case examples drawn from a wide range of contexts, industries and multiple geographies show students how the theory translates to practice. Chapter outcomes, summaries, assignments and in-class activities will engage and help aid understanding.

Providing a comprehensive and structured approach to how interfirm collaboration can be effectively managed for strategic advantage, this text is recommended as core reading for undergraduate, postgraduate and executive students of Strategic Management, Partnerships and Alliances, Leadership, Operations and Supply Chain Management. Online resources include chapter-by-chapter PowerPoint slides.

The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance of their study to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage.

The various theories and models which describe the behaviour and operational management of partnerships, from the concepts of trust and commitment, through to contract management, are explained. The different forms including strategic alliances, supply chain networks, and other newer models of collaboration such as co-innovation are described and explored. Illustrative case examples drawn from a wide range of contexts, industries and multiple geographies show students how the theory translates to practice. Chapter outcomes, summaries, assignments and in-class activities will engage and help aid understanding.

Providing a comprehensive and structured approach to how interfirm collaboration can be effectively managed for strategic advantage, this text is recommended as core reading for undergraduate, postgraduate and executive students of Strategic Management, Partnerships and Alliances, Leadership, Operations and Supply Chain Management. Online resources include chapter-by-chapter PowerPoint slides.