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Smart Retail
Winning ideas and strategies from the most successful retailers in the world
160 kr
Skickas inom 7-10 vardagar
SMART RETAIL IS THE HOW-TO RETAIL BIBLE.
Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.
Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for moreCovering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold’ Ian Shepherd, Chief Commercial Officer, Odeon & UCI
'I highly recommend Smart Retail as part of any retailer's essential toolkit.' Rowan Gormley, CEO Majestic Wine PLC
'A really practical and helpful guide, essential reading for anyone involved in retailing.' Charles Dunstone, Founder and Chairman - The Carphone Warehouse ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold.’ Ian Shepherd, Chief Commercial Officer, Odeon & UCI 'Clear thinking with practical retail insight to get to innovative yet pragmatic ideas.' Alex Windle – Marketing Director BP 'A toolkit of retailing skills to take you beyond survival, to super-performance.' Angus Thirlwell, Founder - Hotel Chocolat 'Congratulations on pulling together such a comprehensive list of essential learnings.' Cliff Burrows, Group President USA & Americas – Starbucks 'This book is full of practical good things to make running stores that bit easier to get right.' Julian Richer, Chairman and Founder - Richer Sounds 'A wonderful insight into the world of retailing. A fun and inspiring read.' Vittorio Radice, Saviour of Selfridges
160 kr
Skickas inom 7-10 vardagar
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
Small Business Entrepreneurship Marketing Strategy Branding Customer ExperienceMake it easy for customers to choose you; whatever your business, product or service.
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you
When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.
When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?
Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.
Readers will:
Create easier, faster and improved customer experiences by reducing friction and increasing reward. Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage. Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights. Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.125 kr
Skickas inom 7-10 vardagar
266 kr
Skickas inom 5-8 vardagar
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Skickas inom 3-6 vardagar
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Skickas inom 10-15 vardagar