Richard J Lutz – författare
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3 produkter
Perspectives on Methodology in Consumer Research
Av Richard J. Lutz, David Brinberg
E-bok, 2012
755 kr
Lägg i varukorg
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in …
Perspectives on Methodology in Consumer Research
Av David Brinberg, Richard J. Lutz
Häftad, 2011
566 kr
Lägg i varukorg
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in …