Richard M Contino – författare

Emotional intelligence--the ability to understand and manage emotions within yourself and others--often plays a greater role than “IQ” in determining success. And perhaps there is no place where this claim is truer than in business, where emotions play an outsized role in influencing who rises and who falls, who wins and who loses.In a surprisingly high percentage of business negotiations, transactions and interactions, it is emotions--especially negative or irrational ones, and not reason and rationality--that drive the agenda and outcomes.

This book explains how companies that sell equipment and other products can increase product sales and add an additional profit center by establishing their own innovative leasing and financing operation.Industry data shows that the need for equipment and other product financing has evolved over the past few decades to where now nine out of ten U.S. companies use leasing or other forms of third party financing to acquire the equipment or other products they need. For market-aggressive companies offering products for sale, having an available in-house customer product leasing and financing program as a product marketing strategy can dramatically increase their ability to close product sales.In the past, establishing an in-house financing activity was difficult and expensive, requiring unique and substantial additional business operational and financing components in addition to an extensive learning curve. This is no longer the case. In recent years, there have been wide-spread market advances surrounding the financing of equipment and other products that enable forward-thinking companies to cost-effectively establish their own in-house product financing activity, using readily available, state-of the-art financing software programs, and third-party back office services to manage any part of the financing process. This book will provide a product vendor with the turnkey know how it needs to assess the viability of establishing an in-house equipment financing operation, as well as the various considerations needed to set up and run its own cost-effective and profitable product financing activity.