Richard R Gesteland – författare
Visar alla böcker från författaren Richard R Gesteland. Handla med fri frakt och snabb leverans.
3 produkter
Marketing Across Cultures in Asia
A Practical Guide
Av Richard R Gesteland, George F Seyk
Inbunden, 2002
307 kr
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Packed with useful information and real-world examples of how to do marketing across cultures in Asia.
India Cross-Cultural Business Behavior
For Business People, Expatriates & Scholars
Av Richard R Gesteland, Mary C Gesteland
Häftad, 2010
381 kr
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Divided in two sections, this book is based on the authors' 40 years of close involvement with India, including two expatriate assignments and decades of research and teaching. Part I of the book provides answers to 10 questions most often posed by Westerners doing business in India, including: Why …
Cross-Cultural Business Behavior
A Guide for Global Management
Inbunden, 2012
389 kr
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The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 …
