Richard Rosen – författare

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

An essential text for the modern eye specialist, Principles of Ocular Imaging presents a comprehensive guide of all current ocular imaging modalities for ophthalmologists, optometrists, and those in training. Drs. Gologorsky and Rosen deliver a concise yet thorough overview of 22 imaging modalities unique to ophthalmology, emphasizing clinical application and replete with illustrative examples and ophthalmic images.Principles of Ocular Imaging is divided into the following subspecialties for easy reference in busy clinical environments:Oculoplastics: external photography, ptosis visual fields, slit lamp photography, and orbital ultrasonographyCornea and refractive: corneal topography, confocal microscopy, anterior segment optical coherence tomography (AS-OCT), ultrasound biomicroscopy (UBM), biometry for intraocular lens (IOL) calculations Glaucoma: visual fields, optical coherence tomography (OCT) in glaucoma Retina: fundus photography, fluorescein angiography (FA), indocyanine green (ICG) angiography, fundus autofluorescence (FAF), OCT in retina, optical coherence tomography angiography (OCTA), adaptive optics (AO), microperimetry, retinal ultrasonography Neuro-Ophthalmology: electrophysiology of vision and computed tomography (CT) & magnetic resonance imaging (MRI) A practical, illustrative guide to ophthalmic imaging, Principles of Ocular Imaging is an indispensable addition to the practicing ophthalmologist’s professional library.