Richard Vidgen – författare
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2 produkter
2 produkter
569 kr
Skickas inom 10-15 vardagar
Developing Web Information Systems brings together traditional system development methods that have been taught for many years on information systems and computer science courses with web/e-commerce development. It is the first book to bring together IS development and the web applications in a thorough and systematic way. There is a running case study that illustrates web IS development from start to finish. The case is easy to understand (a theatre) and results in a working web application. Most, if not all, analysis and design texts fall short of making that step into software.The book draws heavily on practical experiences of web-based IS development resulting from commercial system development, so as well as appealing to students and academics, it will also interest practitioners. The coverage of data management and e-business strategy gives the book the broader scope essential for understanding IS development properly in an Internet context.
913 kr
Skickas inom 10-15 vardagar
This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.