Rita Kirk – författare
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5 produkter
5 produkter
Political Communication in Real Time
Theoretical and Applied Research Approaches
Inbunden, Engelska, 2016
2 267 kr
Skickas inom 10-15 vardagar
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations.This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field.Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.
Political Communication in Real Time
Theoretical and Applied Research Approaches
Häftad, Engelska, 2016
925 kr
Skickas inom 10-15 vardagar
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations.This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field.Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.
278 kr
Skickas inom 5-8 vardagar
435 kr
Skickas inom 5-8 vardagar
465 kr
Skickas inom 10-15 vardagar
The relationship between the presidency and the press has transformed—seemingly overnight—from one where reports and columns were filed, edited, and deliberated for hours before publication into a brave new world where texts, tweets, and sound bites race from composition to release within a matter of seconds. This change, which has ultimately made political journalism both more open and more difficult, brings about many questions, but perhaps the two most important are these: Are the hard questions still being asked? Are they still being answered?In Columns to Characters, Stephanie A. Martin and top scholars and journalists offer a fresh perspective on how the evolution of technology affects the way presidents interact with the public. From Bill Clinton’s saxophone playing on the Arsenio Hall Show to Barack Obama’s skillful use of YouTube, Twitter, and Reddit as the first “social media president,” political communication appears to reflect the increasing fragmentation of the American public.The accessible essays here explore these implications in a variety of real-world circumstances: the “narcotizing” numbness of information overload and voter apathy; the concerns over privacy, security, and civil liberties; new methods of running political campaigns and mobilizing support for programs; and a future “post-rhetorical presidency” in which the press is all but irrelevant. Each section of the book concludes with a “reality check,” a short reflection by a working journalist (or, in one case, a former White House insider) on the presidential beat.