Rob Adams – författare
2 919 kr
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779 kr
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233 kr
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Know if you''ll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can''t afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you''ll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
233 kr
Läs direkt efter köp
Know if you''ll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can''t afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you''ll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
918 kr
Läs direkt efter köp
Presenting diverse case studies of contemporary sustainable urban practice from Europe, Africa, India, South America, the USA and Australia, this book offers the reader a fantastic wealth of practical material from a range of internationally renowned authors.
Each practical case study has addressed issues and then offered solutions to implement sustainable cities across a range of urban scales and cultures. Urgent design challenges explored include population density, recreating infrastructure that supports carbon neutral or low carbon (emission) intensive urban activities, and retrofitting for sustainability.
Highly illustrated, thematically focused and with superb global coverage, this book presents a multi-voiced and yet highly cohesive reference for anyone interested in green issues in urban design and architecture.
918 kr
Läs direkt efter köp
Presenting diverse case studies of contemporary sustainable urban practice from Europe, Africa, India, South America, the USA and Australia, this book offers the reader a fantastic wealth of practical material from a range of internationally renowned authors.
Each practical case study has addressed issues and then offered solutions to implement sustainable cities across a range of urban scales and cultures. Urgent design challenges explored include population density, recreating infrastructure that supports carbon neutral or low carbon (emission) intensive urban activities, and retrofitting for sustainability.
Highly illustrated, thematically focused and with superb global coverage, this book presents a multi-voiced and yet highly cohesive reference for anyone interested in green issues in urban design and architecture.
346 kr
Skickas inom 5-8 vardagar
456 kr
Skickas inom 5-8 vardagar