Rob Brown - Böcker

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.It probes more deeply into the subject and is divided into seven sections: The future of public relationsAudiences and online habitsConversationsNew channels, new connectionsProfessional practiceBusiness change and opportunities for the public relations industryFuture proofing the public relations industryThe content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

ARE YOU WORTH TALKING ABOUT? The fight to stand out in your career or business can be intense. Mere technical competence or even good fortune is not enough. Being brilliant but anonymous won’t help you – your reputation will. It’s not fair, but that’s life. If you’re connected, influential and good at marketing yourself, you’ll secure the holy grail of employment – work you love on your terms. That means maximum career choice, power and flexibility. By building kudos and career capital, you become valuable and well known for your ideas, expertise, skills and connections. In turn, you cut through the noise and rise to the top of the pile. This practical playbook shows you how to: Create a game plan of reputation-building strategies that play to your unique strengthsEnhance your profile and visibility with a formidable ‘go-to’ reputation for what you do bestConnect with the right influential people to fast track your progress and your goalsWhen others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results!