580 kr
Skickas inom 5-8 vardagar
580 kr
Skickas inom 5-8 vardagar
336 kr
Skickas inom 5-8 vardagar
374 kr
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The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
221 kr
Skickas inom 3-6 vardagar
293 kr
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The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industryThe content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
296 kr
Läs direkt efter köp
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industryThe content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
245 kr
Skickas inom 5-8 vardagar
210 kr
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Your reputation is what people say about you when you''re not there. It''s your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it''s not enough to be the best, you have to be seen to be the best.
Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You''ll learn how to identify your brand and where it fits into the big picture, and then you''ll learn how to become the obvious choice for whatever it is you do. Becoming known isn''t a matter of chance, nor is it a matter of luck – it''s a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known.
Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you doThe highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They''re the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
175 kr
Skickas inom 5-8 vardagar
210 kr
Läs direkt efter köp
Your reputation is what people say about you when you''re not there. It''s your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it''s not enough to be the best, you have to be seen to be the best.
Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You''ll learn how to identify your brand and where it fits into the big picture, and then you''ll learn how to become the obvious choice for whatever it is you do. Becoming known isn''t a matter of chance, nor is it a matter of luck – it''s a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known.
Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you doThe highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They''re the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
264 kr
Skickas inom 5-8 vardagar
181 kr
Skickas inom 5-8 vardagar
45 kr
Läs direkt efter köp
230 kr
Skickas inom 3-6 vardagar
454 kr
Skickas inom 11-20 vardagar
284 kr
Läs direkt efter köp
128 kr
Skickas inom 5-8 vardagar
240 kr
Skickas inom 5-8 vardagar
210 kr
Skickas inom 5-8 vardagar
327 kr
Skickas inom 5-8 vardagar
How to master confident, effective networking and win more business
240 kr
Skickas inom 3-6 vardagar
You can master the mysterious art of networking. Overcome all your networking fears and learn how effortlessly to build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business. Networking expert Rob Brown will coach you on all the essential skills that will help you meet new people, create new leads, open up opportunities and grow your business – confidently and effectively.
418 kr
Skickas inom 3-6 vardagar