Häftad, Engelska, 2013
276 kr
Rob Fitzpatrick – författare
Visar alla böcker från författaren Rob Fitzpatrick. Handla med fri frakt och snabb leverans.
5 produkter
5 produkter
- Häftad, Engelska, 2021
195 kr
Skickas inom 5-8 vardagar
- E-bokEngelska, 2021
165 kr
Läs direkt efter köp
The goal of book marketing is to stop needing to do it
Learn how to:
Scope your book into the world''s best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loopEvaluate which of the four seed marketing options are best-suited for your goals, constraints, & skillsWrite a book that endures & grows for years instead of fading into swift obscurityBoost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don''t work
Writing a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you''ve ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.
Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and it''s no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers can''t stop talking about it.
This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.
The preconceptions about "writing a book" are so deeply entrenched that most authors don''t even ask themselves whether a better way exists. Which is crazy, because the normal approach doesn''t work! For example:
The average NYT nonfiction bestseller loses 95% of its peak sales within a year70% of traditionally published titles fail to pay out a single dollar in royaltiesVanishingly few nonfiction books sell even 500 copiesThese are not good results, but it doesn''t have to be this way.
By following a more modern approach, my first two books (2013 & 2019) now do more than $150k/year in royalties (and growing). You can do it too. It''s not easy, but it is reliable & repeatable. And in the normally hit-driven, feast-or-famine world of writing, there''s something to be said for reliability.
What this book is not:
This isn''t a get-rich-quick scheme. If you want to write a mediocre book the easy way, then you probably want to look elsewhere.
This isn''t about prose or creativity. I''m assuming that you know how to write a coherent sentence and are able to do the work. Instead, this guide is about understanding how to design, test, and refine nonfiction that succeeds as a long-lasting, high-impact, and recommendable product.
This isn''t a self-publishing guide. I won''t walk you through every tool & technicality of formatting, printing, and shipping a book. Our focus is on creating the most useful, and most recommendable book possible.
Still not sure?
Head on over to writeusefulbooks.com to find more resources, samples, and information.
- E-bokArabiska, 2023
38 kr
Läs direkt efter köp
Al -Hikma says: "Never ask your mother about her opinion on the idea of your project." Do not ask her if the idea of your project is new and innovative. Say what you want to hear. The responsibility for revealing the truth falls upon you alone, and you will not reach it without asking the correct questions. - Häftad, Engelska, 2027
176 kr
Kommande
Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to: Ask questions that uncover real problems (not compliments)Recognize false positives before they cost you months of workSeparate customer opinions from actual evidenceValidate ideas without pitching or selling This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic.If you’re building something new, read this before you build the wrong thing.
