Rob Salkowitz – författare

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

At first sight, superheroes and economics seem to occupy completely different dimensions – but a clash of dimensions is a classic comic book storyline! In this first-of-its kind book, an economist and a business writer assemble an A-team of academic talent to explore the intersection of superhero mythology and economic theory in ten accessible chapters.

Superheroes and Economics uncovers basic economic truths that are integral to the comic stories from some of the genres most famous names. The authors of the chapters look at ways that economic principles can add authenticity to imagined universes, and how familiar superhero stories can demonstrate concepts used by economists to forecast the behavior of markets and individuals. If Spider-Man is so smart, why isn’t he rich? What are the economic implications of a tech entrepreneur like Tony Stark actually inventing Iron Man armor? What does the 80-year career of Wonder Woman tell us about the evolving role of women in the workplace?

This unique book extends the scope of comics studies to encompass social sciences. It offers a great way to introduce both fans and students to topics like opportunity cost, growth, inflation, and cost benefit analysis, as well as more advanced concepts like moral hazard, utility functions and economic growth. This text can be used to supplement economics courses using colorful examples that any pop culture fan can relate to.

At first sight, superheroes and economics seem to occupy completely different dimensions – but a clash of dimensions is a classic comic book storyline! In this first-of-its kind book, an economist and a business writer assemble an A-team of academic talent to explore the intersection of superhero mythology and economic theory in ten accessible chapters.

Superheroes and Economics uncovers basic economic truths that are integral to the comic stories from some of the genres most famous names. The authors of the chapters look at ways that economic principles can add authenticity to imagined universes, and how familiar superhero stories can demonstrate concepts used by economists to forecast the behavior of markets and individuals. If Spider-Man is so smart, why isn’t he rich? What are the economic implications of a tech entrepreneur like Tony Stark actually inventing Iron Man armor? What does the 80-year career of Wonder Woman tell us about the evolving role of women in the workplace?

This unique book extends the scope of comics studies to encompass social sciences. It offers a great way to introduce both fans and students to topics like opportunity cost, growth, inflation, and cost benefit analysis, as well as more advanced concepts like moral hazard, utility functions and economic growth. This text can be used to supplement economics courses using colorful examples that any pop culture fan can relate to.