Robert Cialdini Jr. – författare
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2 produkter
Bad Breath Empire
How a Floor Cleaner Invented a Medical Condition to Make Millions
E-bok, 2026
57 kr
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Before the 1920s, "e;halitosis"e; was an obscure medical term that nobody cared about, and Listerine was a pungent liquid used to clean hospital floors and treat Gonorrhea. "e;The Bad Breath Empire"e; tells the audacious story of Gerard Lambert, the marketing genius who didn't just …
Enemy Camp
How Twelve Boys Proved That Hate is a Choice
E-bok, 2026
57 kr
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In 1954, psychologist Muzafer Sherif took twenty-two boys to a summer camp in Robbers Cave State Park. He split them into two groups, the Eagles and the Rattlers, and systematically engineered a war. Within days, the boys were burning flags, raiding cabins, and hoarding weapons. They had become …
