Robert Cooper – författare

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Corpus Linguistics for Translation and Contrastive Studies provides a clear and practical introduction to using corpora in these fields. Giving special attention to parallel corpora, which are collections of texts in two or more languages, and demonstrating the potential benefits for multilingual corpus linguistics research to both translators and researchers, this book: explores the different types of parallel corpora available, and shows how to use basic and advanced search procedures to analyse them;explains how to compile a parallel corpus, and discusses their uses for translation purposes and to research linguistic phenomena across languages;demonstrates the use of corpus extracts across a wide range of texts, including dictionaries, novels by authors including Jane Austen and Mikhail Bulgakov, and newspapers such as The Sunday Times;is illustrated with case studies from a range of languages including Finnish, Russian, English and French. Written by two experienced researchers and practitioners, Corpus Linguistics for Translation and Contrastive Studies is essential reading for postgraduate students and researchers working within the area of translation and contrastive studies.

Corpus Linguistics for Translation and Contrastive Studies provides a clear and practical introduction to using corpora in these fields. Giving special attention to parallel corpora, which are collections of texts in two or more languages, and demonstrating the potential benefits for multilingual corpus linguistics research to both translators and researchers, this book: explores the different types of parallel corpora available, and shows how to use basic and advanced search procedures to analyse them;explains how to compile a parallel corpus, and discusses their uses for translation purposes and to research linguistic phenomena across languages;demonstrates the use of corpus extracts across a wide range of texts, including dictionaries, novels by authors including Jane Austen and Mikhail Bulgakov, and newspapers such as The Sunday Times;is illustrated with case studies from a range of languages including Finnish, Russian, English and French. Written by two experienced researchers and practitioners, Corpus Linguistics for Translation and Contrastive Studies is essential reading for postgraduate students and researchers working within the area of translation and contrastive studies.

Aimed at students who have completed basic statistical training, this book is the perfect gateway to help you move up to more advanced courses. Armed with an understanding of regression analysis, you will be ready to apply regression methods effectively and insightfully any problem.

Benefits of this book:

·         Accessible to all students, regardless of their mathematical level

·         Rich with examples and problems from a across the social sciences, business and health

·         Examples and problem sets on the companion website help you to test your learning and put your skills into practice.

·         A guide to Matrix Algebra to help students quickly grasp more advanced procedures

This is the ideal companion into advanced regression analysis for students in the social sciences, business and health.

Aimed at students who have completed basic statistical training, this book is the perfect gateway to help you move up to more advanced courses. Armed with an understanding of regression analysis, you will be ready to apply regression methods effectively and insightfully any problem.

Benefits of this book:

·         Accessible to all students, regardless of their mathematical level

·         Rich with examples and problems from a across the social sciences, business and health

·         Examples and problem sets on the companion website help you to test your learning and put your skills into practice.

·         A guide to Matrix Algebra to help students quickly grasp more advanced procedures

This is the ideal companion into advanced regression analysis for students in the social sciences, business and health.