Robert E. Gunther - Böcker

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

This book provides managers and executives with the necessary tools and strategies for leading a company or division buyout.Successful management buyouts (MBOs) are the pinnacle of business success today and a great way to earn an ever-increasing stake in the American dream. Buyout explores the details of the entire buyout process and empowers managers to seize their destiny and take charge.Managers learn how to:Find a company to purchaseDevelop a business planNegotiate with the sellerWin the "ground war" of due diligenceFind equity partners and negotiate the management deal with investorsRun the company after the MBO.Buyout offers real-life stories of people who pulled off out-of-this-world deals and became rich beyond their wildest expectations.