Robert Ed. Coombs - Böcker

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication