Robert G. Docters – författare
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2 produkter
Winning the Profit Game: Smarter Pricing, Smarter Branding
Smarter Pricing, Smarter Branding
Av Stephen M. Tanny, Jeanne-Mey Sun m. fl.
E-bok, 2004
682 kr
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How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists'' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought …
Contextual Pricing: The Death of List Price and the New Market Reality
Av Cecilia Nguyen, John G. Hanson m. fl.
E-bok, 2011
406 kr
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A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “ Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your …
