Stephen M. Tanny – författare
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Winning the Profit Game: Smarter Pricing, Smarter Branding
Smarter Pricing, Smarter Branding
Av Stephen M. Tanny, Jeanne-Mey Sun m. fl.
E-bok, 2004
682 kr
Lägg i varukorg
How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists'' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought …
