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4 produkter
4 produkter
799 kr
Skickas inom 10-15 vardagar
This encyclopedic guide explores the rich and varied meanings of more than 2,000 symbols?from amethyst to Zodiac.
2 198 kr
Skickas inom 10-15 vardagar
This encyclopedic guide explores the rich and varied meanings of more than 2,000 symbols?from amethyst to Zodiac.
Del 72 - Wiley Event Management Series
Sports Event Management and Marketing Playbook
Inbunden, Engelska, 2014
1 194 kr
Skickas inom 11-20 vardagar
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
1 117 kr
Skickas inom 5-8 vardagar
Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. Real-life illustrative case studies (called "Sideline Stories") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called "Post-play Analysis") to aid in information retention, along with relevant, skill-building questions/exercises (called "Coach's Clipboard") instructors can use as student assignments. Written by two respected and experienced industry practitioners in the sports event business, The Sports Event Management and Marketing Playbook includes information on: Revenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations The event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa Guest management, from selling tickets to hotel management, and what to do if tickets are not sellingUnexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectivelyMedia partnerships, covering how to campaign for attention and talk to the mediaWith accessible and comprehensive coverage of the subject, The Sports Event Management and Marketing Playbook serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. Part of The Wiley Event Management Series