Robert Heath - Böcker

Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection from Routledge’s acclaimed Critical Concepts in Media and Cultural Studies series answers the need for an accessible, one-stop reference work to make sense of the subject’s vast and dispersed literature, and the ongoing explosion in research output.Edited by Robert L. Heath, a leading scholar in the field, the four volumes of the collection bring together classic and contemporary contributions to provide a ‘mini library’ of the best and most important research. The collection is global and multidisciplinary in scope and the gathered materials explore a range of issues, not least the increasingly important role PR plays in society. In particular, the collection addresses why—and how—corporations, governments, and other bodies practise PR. The collected works also interrogate the history and ethics of Public Relations, and consider the dizzying challenges posed by new, often interactive, technologies and social media.Public Relations includes a full index and is supplemented by an introduction, newly written by the editor, which places the collected works in their historical and intellectual context. It is certain to be welcomed by advanced students, academics, and practitioners as a vital resource for reference and research.

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

This volume offers the best available thinking and analysis on the topic of the rhetoric and communication of terrorism. Each of the chapters isolates a particular issue or concern and exposes the difficult choices and subsequent processes facing participants in the management of terrorism. By wrapping the analysis in a web of communication and rhetorical processes and theories, the authors develop unique perspectives from which to characterize these contexts. This volume is intended for multiple audiences, including those interested not only in the specific topic but in risk communication, crisis management, policy management and political science.