Robert J. Campbell – författare

In an era of fierce international competition, manufacturing firms must have a thorough understanding of their cost structure and how that structure relates to pricing and product mix decisions. Two competing conceptual approaches to designing product cost systems that support decision making are Activity-based Costing and the Theory of Constraints. Rather than argue in favor of one to the exclusion of the other, Robert J. Campbell presents a new approach to cost system design that combines the strengths of each school of thought, thereby overcoming the significant limitations of each. The need to price the product mix in order to exploit constrained resources is advocated by the Theory of Constraints, while the need to examine resource consumption from activities, both value adding and non-value adding, to support the principles of JIT is advocated by Activity-based Costing.After examining the nature of a firm's cost structure as it relates to the activities performed by various functional areas, Campbell discusses the development of activity-based cost systems through an extensive example. Activity-based costing can lead to building excessively complex accounting systems that lack focus and provide confusion about short-run versus long-run changes in the cost structure. After a chapter examining short-run cost behavior and cost relationships, an in-depth discussion of the Theory of Constraints and how it is contrasted to, and complemented by, activity-based costing follows. In these middle chapters the strengths of each methodology are identified and combined into a unified approach to product cost systems. Later chapters provide discussion on pricing strategies, customer profitability analysis, and providing cost measures that recognize either loss of learning or volume-related efficiencies in machine-paced organizations. This book is an important resource for executives or consultants seeking to implement new cost management systems that lead to improved decision making, as well as for educators seeking to reconcile and understand Activity-based Costing and the Theory of Constraints.

Illuminates the beginnings, downfall, and legacy of the acid-inspired, spontaneous, and playful approach to life and music in Haight-Ashbury from 1964–1967.Combining literature, social history, and personal experience, author Robert J. Campbell traces the birth, downfall, and legacy of the innovative, playful, and spontaneous counterculture launched in 1960s Haight-Ashbury. In a lively writing style, Campbell describes the discovery of LSD, its slow adoption, and the promotion of it by Timothy Leary and Ken Kesey, who each became missionaries for the drug. Campbell relates how LSD allowed users to enhance the perception of alternative realities and describes its wide-scale use in the Haight-Ashbury District of San Francisco from 1964 to 1967 that led to imaginative and creative change, including collaborative behavior, a new way of looking at the world, acid rock, and a host of other paradigm shifts. Haight-Ashbury, Psychedelics, and the Birth of Acid Rock concludes by examining the inherent dangers of constant drug use as well as the positive legacy of the 1960s, including a focus on health food, cooperative living arrangements, recycling, battling climate change, free medical help, and personal responsibility. The book incorporates ideas from a broad range of disciplines for general readers for a unique and fresh look at this impactful era.