Robert Kreuzbauer – författare
Visar alla böcker från författaren Robert Kreuzbauer. Handla med fri frakt och snabb leverans.
2 produkter
Design and Brand
The Influence of Product Form on the Formation of Brands
E-bok, 2013
518 kr
Lägg i varukorg
Design and Brand
The Influence of Product Form on the Formation of Brands
Häftad, 2002
629 kr
Lägg i varukorg
Although the strategic importance of design for creating strong brands has been known for some time, studies on marketing have neglected to investigate the relationship between design and brand.On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to …
