Robert R. Johnson – författare

Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. The book covers all the crucial topics required to understand the fundamentals of the industry, including:  Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.

This book presents a compelling account of atomic development over the last century that demonstrates how humans have repeatedly chosen to ignore the associated impacts for the sake of technological, scientific, military, and economic expediency.In 1945, Albert Einstein said, "The release of atomic power has changed everything except our way of thinking … the solution to this problem lies in the heart of mankind." This statement seems more valid today than ever. Romancing the Atom: Nuclear Infatuation from the Radium Girls to Fukushima presents compelling moments that clearly depict the folly and shortsightedness of our "atomic mindset" and shed light upon current issues of nuclear power, waste disposal, and weapons development.The book consists of ten nonfiction historical vignettes, including the women radium dial painters of the 1920s, the expulsion of the Bikini Island residents to create a massive "petri dish" for post-World War II bomb and radiation testing, the government-subsidized uranium rush of the 1950s and its effects on Native American communities, and the secret radioactive material development facilities in residential neighborhoods. In addition, the book includes original interviews of prominent historians, writers, and private citizens involved with these poignant stories.More information is available online at www.romancingtheatom.com.

Presents a theoretical model for examining technology through a user perspective.Winner of the 1999 Best Book presented by the National Council of Teachers of English NCTE Awards for Excellence in Technical and Scientific Communication User-Centered Technology presents a theoretical model for examining technology through a user perspective. Johnson begins with a historical overview of the problem of technological use from the ancient Greeks to the present day-a problem seen most clearly in historical discussions of rhetoric theory. The central portion of the book elaborates on user-centered theory by defining three focal issues of the theory: user knowledge, human-technology interaction, and technological determinism. Working from an interdisciplinary perspective, Johnson uses rhetoric theory to present a definition of user knowledge; human factors engineering to illuminate the ideological presuppositions built into technology design; and history, philosophy, and sociology to explain technological determinism, possibly the greatest impediment to user-centered technology development in modern times. The latter part of the book applies user-centered theory in two contexts: the nonacademic sphere, where the writing and design of computer user documentation is discussed, and the academic sphere, through a discussion of how user-centered concepts might drive university technical communication and composition curricula.