Robert W. Bly – författare
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30 produkter
30 produkter
E-bok
PDF, Engelska, 2003203 kr
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The only career series designed expressly to turn passions into paychecks!
These inspiring books let career explorers look at the job market through the unique lens of their own interests. Each book reveals dozens of ways to pursue a passion and make a living--including the training and education needed to polish hobbies and interests into satisfying careers.
Del 38 - Getting Started In...
Getting Started in Speaking, Training, or Seminar Consulting
Häftad, Engelska, 2000
300 kr
Skickas inom 5-8 vardagar
How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.
E-bok
PDF, Engelska, 2002379 kr
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How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.
Häftad, Engelska, 2008
139 kr
Skickas inom 5-8 vardagar
As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned that in the overwhelming majority of cases, the sum of our blessings is greater than the sum of our problems. With that in mind, he offers Count Your Blessings, a fascinating mix of more than 100 often overlooked blessings-from the seemingly trivial to the highly significant. The brief entries-on subjects such as anesthesia, flowers, opposable thumbs, and Post-it Notes-are accompanied by a unique self-scoring system that allows the reader to see in mathematical terms that the blessings in our lives almost always outnumber the misfortunes. Readers will experience an increasing level of gratitude as they are reminded of the everyday items and experiences that make life more enjoyable and satisfying.
Häftad, Engelska, 1992
315 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2006
352 kr
Skickas inom 3-6 vardagar
E-bok
Engelska, 2020186 kr
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The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly''s The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.
E-bok
Engelska, 2008133 kr
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As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned that in the overwhelming majority of cases, the sum of our blessings is greater than the sum of our problems. With that in mind, he offers Count Your Blessings, a fascinating mix of more than 100 often overlooked blessings-from the seemingly trivial to the highly significant. The brief entries-on subjects such as anesthesia, flowers, opposable thumbs, and Post-it Notes-are accompanied by a unique self-scoring system that allows the reader to see in mathematical terms that the blessings in our lives almost always outnumber the misfortunes. Readers will experience an increasing level of gratitude as they are reminded of the everyday items and experiences that make life more enjoyable and satisfying.
E-bok
Engelska, 2007100 kr
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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic''s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging''s potential as well as its limitations. Inside you''ll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
E-bok
Engelska, 200995 kr
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Be the life of every highbrow cocktail party—just by mastering the deliciously obscure terms in The Words You Should Know to Sound Smart.This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. You are encouraged to toss off words such as “disestablishmentarianism,” “descant,” and “autodidactic”—words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstand.
Häftad, Engelska, 2014
261 kr
Skickas inom 3-6 vardagar
The ultimate tool for writers!Whether you're crafting the next great American novel or pounding away at a last-minute blog entry, there will come a time in the process when you struggle to find just the perfect word or phrase. Under the time-tested banner of Roget's Thesaurus, this collection will quickly become the most essential tool on your desk when you're working on your next piece. Far from an ordinary word list, each entry in this book is organized by meaning and offers a list of compelling word choices that relate to the ideas you'd like to use. It also provides a pronunciation guide, definition, antonyms, synonyms, and a sample sentence for each listing. Filled with thousands of unique and compelling words, this book will help you find inspiration, expand your vocabulary, and create one-of-a-kind sentences for any writing assignment.With Roget's Thesaurus of Words for Writers, you'll set your projects in the right direction and engage your audience--one word at a time.
E-bok
Engelska, 2013138 kr
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The ultimate tool for writers!
Whether you''re crafting the next great American novel or pounding away at a last-minute blog entry, there will come a time in the process when you struggle to find just the perfect word or phrase. Under the time-tested banner of Roget''s Thesaurus, this collection will quickly become the most essential tool on your desk when you''re working on your next piece. Far from an ordinary word list, each entry in this book is organized by meaning and offers a list of compelling word choices that relate to the ideas you''d like to use. It also provides a pronunciation guide, definition, antonyms, synonyms, and a sample sentence for each listing. Filled with thousands of unique and compelling words, this book will help you find inspiration, expand your vocabulary, and create one-of-a-kind sentences for any writing assignment.With Roget''s Thesaurus of Words for Writers, you''ll set your projects in the right direction and engage your audience--one word at a time.
Häftad, Engelska, 2015
253 kr
Skickas inom 3-6 vardagar
The ultimate word book for aspiring intellectuals!The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance.Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.
E-bok
Engelska, 2015138 kr
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The ultimate word book for aspiring intellectuals!The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance.Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.
E-bok
Engelska, 2018117 kr
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Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
E-bok
Engelska, 201929 kr
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The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:Grab the reader’s attention.Convey a sense of urgency.Communicate what’s special, different, and unique about your product.Boost response with proven time-tested offers.Arouse the reader’s curiosity.Overcome buyer objections.Announce something new.Move the reader emotionally.Create a perception of superior product value.Give the reader news.And much more.The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:Sell any product or service.Get connections, followers, and friends on social media.Write social media posts and ads that generate more clicks and conversions.Optimize web pages for Google and other search engines.Write e-mails that get higher open and click-through rates.Become a more powerful and persuasive copywriter.Increase web site traffic and conversion.Generate better return from your Call to Actions (CTA).The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Häftad, Engelska, 2009
214 kr
Skickas inom 3-6 vardagar
Be the life of every highbrow cocktail party—just by mastering the deliciously obscure terms in The Words You Should Know to Sound Smart.This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. You are encouraged to toss off words such as “disestablishmentarianism,” “descant,” and “autodidactic”—words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstand.
Häftad, Engelska, 2015
178 kr
Skickas inom 5-8 vardagar
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Häftad, Engelska, 2018
201 kr
Skickas inom 5-8 vardagar
What's Your Website's ROI?Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:Integrate a digital marketing plan with traditional marketing outreach effortsMaximize open rates, click-through rates, conversions, and salesAvoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email listMaster Google AdWords, Facebook Advertising, and other traffic-generating tacticsDrive quality leads to your online and offline storefrontsProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platformsDesign hub sites, landing pages, and "squeeze pages" guaranteed to bring in leadsPlus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
Häftad, Engelska, 2019
279 kr
Skickas inom 3-6 vardagar
BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.Learn how to:Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and moreIncrease response rates with the six characteristics of irresistible offersTrack and test the key ingredients of your direct-mail campaignSeamlessly integrate your print and digital marketing efforts for a multidimensional sales funnelGain leads and sales with the “magic words” of direct-response copyAvoid the most common “snail mail” mistakes that will get your marketing ignoredPlus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Häftad, Engelska, 2020
278 kr
Skickas inom 3-6 vardagar
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders
Häftad, Engelska, 2013
227 kr
Skickas inom 11-20 vardagar
Häftad, Engelska, 2018
242 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2021
252 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2014
166 kr
Skickas inom 5-8 vardagar
Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny. In 87 Secrets of Outrageous Business Success, you will discover: ** 7 steps to outrageous business success** How to make yourself indispensable** 7 ways to command higher fees** How to become a more confident public speaker** The 22 undeniable truths of life** How to start your own home business after 50** The 4 keys to success and happiness** How to get really good at anything** 10 ways to achieve Internet marketing success** And more… You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
Inbunden, Engelska, 2014
387 kr
Skickas inom 5-8 vardagar
Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny. In 87 Secrets of Outrageous Business Success, you will discover: ** 7 steps to outrageous business success** How to make yourself indispensable** 7 ways to command higher fees** How to become a more confident public speaker** The 22 undeniable truths of life** How to start your own home business after 50** The 4 keys to success and happiness** How to get really good at anything** 10 ways to achieve Internet marketing success** And more… You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
Häftad, Engelska, 2023
237 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
341 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2026
192 kr
Skickas inom 5-8 vardagar
E-bok
Engelska44 kr
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