Robert W. Topping – författare

Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the “popcorn king,” from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher’s gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their “Chester Hybrids” business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville’s life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

This biography details Hovde's life and times from his birth at Erie, Pennsylvania, through his boyhood at Devils Lake, North Dakota, and includes his student days at the University of Minnesota and in England and Europe as a Rhodes scholar. In addition, it outlines his career from the time he returned to the United States from England in 1932, as well as when he went back again in 1941 as the United States secretary for American-British scientific research and development exchange efforts. Principally, it covers his twenty-five years as president of Purdue University, his impact on higher education generally, and his retirement in 1971. The book depicts Hovde the president and Hovde the man. It focuses on the growth of Purdue University from the post-World War II years through the tumultuous times of the late 1960s and Hovde's own comments on those periods.

Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher''s gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville''s life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.