Robert Weller - Böcker
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3 produkter
3 produkter
576 kr
Skickas inom 10-15 vardagar
Some Asian political leaders and Western academics have recently claimed that China is unlikely to produce an open political system. This claim rests on the idea that Confucian culture" provides an alternative to Western civil values, and that China lacked the democratic traditions and even the horizontal institutions of trust that could build a civil society. An opposed school of thought is far more optimistic about democracy, because it sees market economies of the kind China has begun to foster as pushing inexorably against authoritarian political control and reproducing Western patterns of change. Alternate Civilities argues for a different set of political possibilities. By comparing China with Taiwan's new and vibrant democracy, it shows how democracy can grow out of Chinese cultural roots and authoritarian institutions. The business organizations, religious groups, environmental movements, and women's networks it examines do not simply reproduce Western values and institutions. These cases point to the possibility of an alternate civility, neither the stubborn remnant of an ancient authoritarian culture, nor a reflex of market economics. They are instead the active creation of new solutions to the problems of modern life.
Content Design
2021
657 kr
Skickas inom 3-6 vardagar
Portfoliomanagement im Content Marketing
Einführung in die Wertoptimierung digitaler Inhalte
Häftad, Tyska, 2019
160 kr
Skickas inom 10-15 vardagar
Robert Weller betrachtet in diesem essential Content als Asset, das an sich schon einen Wert für das Unternehmen darstellt, unabhängig von dessen Nutzung im Marketing, Vertrieb oder Service. Auf Basis von kalkulierten Erwartungen sollen Investitionsentscheidungen erleichtert werden, Einsatzzwecke definiert werden und der Anspruch an die Produktion abgeleitet werden. Darüber hinaus werden Möglichkeiten diskutiert, um den Wert des Content-Portfolios durch strukturelle, inhaltliche und gestalterische Optimierungsmaßnahmen kontinuierlich zu steigern.