Roberto Valenzuela – författare

Roberto Valenzuela is a photographer and educator who has a talent for identifying areas where photographers regularly hit roadblocks and a passion for developing clear and concise systems that allow photographers to break through those barriers and become better, more confident practitioners of their craft. His two previous books, Picture Perfect Practice and Picture Perfect Posing, shattered the mold of instructional photography books as they empowered readers to advance their composition and posing skills. Picture Perfect Lighting, the third book in the Picture Perfect series, brings that same spirit and approach to teaching lighting. With it, Roberto empowers photographers to embrace lighting as a source of creativity and expression in service of their vision for the image. In Picture Perfect Lighting, Roberto has created a truly original system for understanding and controlling light in photography. After discussing the universal nature of light, Roberto introduces the five key behaviors of light, which are essential to understand in order to improve your knowleEAe of light. With those behaviors established, Roberto introduces his concept of “circumstantial light,” an ingenious way of examining and breaking down the light around you in any given situation. Providing a detailed analysis of circumstantial light, Roberto develops the top ten circumstantial light elements you need to know in order to fully harness the power of the light around you to create an image that is true to your vision. But how will you know if the circumstantial light is enough? The final piece of the Picture Perfect Lighting system is Roberto’s “lighting benchmark test,” a brilliant method for determining the quality of the light in any given situation. It is with the lighting benchmark test that you will determine if and when you need to use “helper light,” the light that is needed or manipulated in order to “help” the circumstantial light so that your vision comes to life. Helper light is created with diffusers, reflectors, flashes, strobes, and light modifiers. Picture Perfect Lighting covers all of this in depth.Don’t limit yourself to using only one kind of light, and don’t depend on Photoshop actions and plug-ins to create the “wow” factor in your images. That is the job of light. With Picture Perfect Lighting by your side, you will learn to master light. With that mastery, you will finally have the ability to create that true “wow” factor in camera—and in your photographs.

In Wedding Storyteller, Volume 1: Elevating the Approach to Photographing Wedding Stories, photographer and educator Roberto Valenzuela delivers what so many of his readers have been asking for: a book specifically dedicated to helping photographers improve their wedding photography.

A wedding photographer himself, Roberto built his business from the ground up based on high-quality imagery that tells a compelling and beautiful story of his clients’ most important day.

This is not a standard wedding photography book. In Wedding Storyteller, you will not find a collection of “looks,” which neither inspire nor teach you anything. You will also not find a wedding shot list―at least not in the traditional sense. Instead, this first volume of the three-part Wedding Storyteller series goes beyond the superficial and dives deeply into the truly important topics, themes, and subject matter you need to learn about in order to drastically elevate your wedding photography. Most importantly, Roberto stresses the crucial role that storytelling plays in creating compelling, meaningful, and unique photographs for your clients.

In this book, Roberto has created a unique approach that anyone can learn to implement. Roberto’s “wedding storyteller skill components” system is divided into four sections:

Foundation Components: Location Techniques.

Foundation Components: People Techniques.

Storyteller Approach Components.

Expert Components.

At a wedding, each photograph has the opportunity to convey a special moment and contribute to the rich, visual story of your clients’ most important day. As the photographer, you are both the director and the documentarian of that story.

With Wedding Storyteller, Volume 1, by your side, you finally have a book that teaches you the skills you need to learn in order to create amazing images and craft masterful stories filled with beauty, emotion, and meaning.

In Wedding Storyteller, Volume 1: Elevating the Approach to Photographing Wedding Stories, photographer and educator Roberto Valenzuela delivers what so many of his readers have been asking for: a book specifically dedicated to helping photographers improve their wedding photography.

A wedding photographer himself, Roberto built his business from the ground up based on high-quality imagery that tells a compelling and beautiful story of his clients’ most important day.

This is not a standard wedding photography book. In Wedding Storyteller, you will not find a collection of “looks,” which neither inspire nor teach you anything. You will also not find a wedding shot list―at least not in the traditional sense. Instead, this first volume of the three-part Wedding Storyteller series goes beyond the superficial and dives deeply into the truly important topics, themes, and subject matter you need to learn about in order to drastically elevate your wedding photography. Most importantly, Roberto stresses the crucial role that storytelling plays in creating compelling, meaningful, and unique photographs for your clients.

In this book, Roberto has created a unique approach that anyone can learn to implement. Roberto’s “wedding storyteller skill components” system is divided into four sections:

Foundation Components: Location Techniques.

Foundation Components: People Techniques.

Storyteller Approach Components.

Expert Components.

At a wedding, each photograph has the opportunity to convey a special moment and contribute to the rich, visual story of your clients’ most important day. As the photographer, you are both the director and the documentarian of that story.

With Wedding Storyteller, Volume 1, by your side, you finally have a book that teaches you the skills you need to learn in order to create amazing images and craft masterful stories filled with beauty, emotion, and meaning.

In Wedding Storyteller, Volume 2: Wedding Case Studies and Workflow, photographer and bestselling author Roberto Valenzuela uses wedding case studies extensively to teach you in great detail the entire Wedding Storyteller Skill Components system that he introduced in Volume 1. Drawing from his highly successful career, Roberto shares multiple case studies from numerous real-world weddings, covering the entire wedding timeline, from the beginning of the day when the couple is getting ready until the last portion of the reception.

Roberto goes into deep technical detail regarding how to apply the Wedding Storyteller Skill Components system to help you excel at photographing weddings for your own clients. Copiously illustrated with nearly 700 photographs and illustrations, the book covers:

Also included is Roberto’s invaluable advice concerning such topics as equipment preparation, wedding psychology, lens selection and usage, and the importance of including imperfect but “fun” photos in your wedding photography (your clients will love it!). In Wedding Storyteller, Volume 1, you learned the Wedding Storyteller Skill Components system, which provides the foundation for your wedding photography. Here, in Volume 2, you’ll learn how to execute that system to perfection.

TABLE OF CONTENTS

In Wedding Storyteller, Volume 2: Wedding Case Studies and Workflow, photographer and bestselling author Roberto Valenzuela uses wedding case studies extensively to teach you in great detail the entire Wedding Storyteller Skill Components system that he introduced in Volume 1.

Drawing from his highly successful career, Roberto shares multiple case studies from numerous real-world weddings, covering the entire wedding timeline, from the beginning of the day when the couple is getting ready until the last portion of the reception.

Roberto goes into deep technical detail regarding how to apply the Wedding Storyteller Skill Components system to help you excel at photographing weddings for your own clients. Copiously illustrated with nearly 700 photographs and illustrations, the book covers:

Also included is Roberto’s invaluable advice concerning such topics as equipment preparation, wedding psychology, lens selection and usage, and the importance of including imperfect but “fun” photos in your wedding photography (your clients will love it!). In Wedding Storyteller, Volume 1, you learned the Wedding Storyteller Skill Components system, which provides the foundation for your wedding photography. Here, in Volume 2, you’ll learn how to execute that system to perfection.

TABLE OF CONTENTS

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowleEAe and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowleEAe and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowleEAe regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson