Roberto Valenzuela – författare

Foreword by Skip Cohen Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don't know how to pose, how can you take control and get a great shot no matter the situation? InPicture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements-locations, poses, and execution-that you can use to unlock the photographic opportunities lying beneath every challenging situation. Valenzuela stresses the need for photographers to actively practice their craft every day-just like you would practice a musical instrument-in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you'll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more.The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he's shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like "Lighting through Direction" and "Simplicity through Subtraction," reveals Valenzuela's overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer. If you've been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image-or if you simply want to become a better shooter but don't know where to start-Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you've always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.

In Wedding Storyteller, Volume 2: Wedding Case Studies, Workflow, and Editing, photographer and bestselling author Roberto Valenzuela uses wedding case studies extensively to cover in detail the entire wedding storyteller skill components program that he introduced in Wedding Storyteller, Volume 1. Roberto covers the entire wedding timeline, from the very beginning of the day when the couple is getting ready until the very last part of the reception. Roberto goes into deep technical detail regarding how to apply the wedding storyteller skill components program to help you photograph all aspects of an entire wedding. The book also covers how to achieve a successful workflow and how to edit for speed and efficiency.

Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.But the truth is that you can create the most amazing photos...yet still have a failing business. And what's the point of being a great photographer if you can't build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:Best practices and strategies for Instagram, YouTube, and FacebookBeing found through SEOPromoting yourself and your workThe role that testimonials and reviews play in your successCreating long-term client relationshipsForming personal connections with clients with promo videosWhy you should feature your work in publicationsPricing your work and the gentle art of the up-sellUnderstanding and conveying the crucial importance of selling printsWhile the photographs you create are the core of your work as a photographer-being exceptional at your craft is a must-that's only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you'll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.Foreword by Luke EdmonsonTABLE OF CONTENTSPart I: How to Stand OutChapter 1: Unleashing Instagram's Business PotentialChapter 2: SEO for Portrait and Wedding PhotographersChapter 3: Client TestimonialsChapter 4: YouTube and Facebook Live BroadcastsChapter 5: The Effective Business Promo VideoChapter 6: Featuring Your Work in Magazines and on BlogsPart II: How to Get HiredChapter 7: The Impact of First ImpressionsChapter 8: Understanding a Prospective Client's State of MindChapter 9: Delivering a Skillful First Prospective Client MeetingPart III: How to Make MoneyChapter 10: The Perceived-Value Tier SystemChapter 11: Client-Centric Pricing StrategyChapter 12: Anchored Collections Sales MethodChapter 13: A La Carte Sales MethodChapter 14: Final Design and PresentationConclusion

Conquer portable strobes and hot shoe flash to create extraordinary portraits!Whether you use small, portable strobes or hot shoe flash, flash photography has always been daunting for most photographers. Without a system and workflow for thinking about and working with flash, you can easily end up feeling stuck, or you end up flailing - randomly changing settings, positions, and modifiers - and hoping for the best. It's not surprising that this leads to failure and frustration.Enter bestselling author Roberto Valenzuela and the Picture Perfect Flash System, which he created to empower you to finally conquer your flash and create photographs that fulfill your intention and vision. There are two key components to this system, which Roberto calls FACES and NAME.

Roberto Valenzuela is a photographer and educator who has a talent for identifying areas where photographers regularly hit roadblocks and a passion for developing clear and concise systems that allow photographers to break through those barriers and become better, more confident practitioners of their craft. His two previous books, Picture Perfect Practice and Picture Perfect Posing, shattered the mold of instructional photography books as they empowered readers to advance their composition and posing skills. Picture Perfect Lighting, the third book in the Picture Perfect series, brings that same spirit and approach to teaching lighting. With it, Roberto empowers photographers to embrace lighting as a source of creativity and expression in service of their vision for the image., Roberto has created a truly original system for understanding and controlling light in photography. After discussing the universal nature of light, Roberto introduces the five key behaviors of light, which are essential to understand in order to improve your knowledge of light. With those behaviors established, Roberto introduces his concept of "circumstantial light," an ingenious way of examining and breaking down the light around you in any given situation. Providing a detailed analysis of circumstantial light, Roberto develops the top ten circumstantial light elements you need to know in order to fully harness the power of the light around you to create an image that is true to your vision. covers all of this in depth.by your side, you will learn to master light. With that mastery, you will finally have the ability to create that true "wow" factor in camera-and in your photographs.