Robin Landa – författare

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences’ values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism.A standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit.Branding as a Cultural Force provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

No matter your field of interest, A Career is a Promise offers a proven framework for finding purpose, fulfillment, and success. Robin Landa, one of the world's leading experts on creativity and idea generation, reveals practical strategies that will help you identify a career worthy of your intelligence, aptitudes, and time.Much more than a how-to guide, the roadmaps, prompts, inner directed questions, and self-assessment tools will help you discover what most excites you professionally, how to set worthwhile career goals, find purpose in your career, achieve success, lead with compassion, find fulfillment, secure mentors and sponsors, and enhance your creative thinking to best compete in a global marketplace. Most of us don’t spend adequate time thinking about what ignites our souls and makes careers roar–well enough to forge a fruitful and satisfying career path. When you spend more than one third of your life working, your career should hold promise. A career is a promise you make to yourself.

No matter your field of interest, A Career is a Promise offers a proven framework for finding purpose, fulfillment, and success. Robin Landa, one of the world's leading experts on creativity and idea generation, reveals practical strategies that will help you identify a career worthy of your intelligence, aptitudes, and time.Much more than a how-to guide, the roadmaps, prompts, inner directed questions, and self-assessment tools will help you discover what most excites you professionally, how to set worthwhile career goals, find purpose in your career, achieve success, lead with compassion, find fulfillment, secure mentors and sponsors, and enhance your creative thinking to best compete in a global marketplace. Most of us don’t spend adequate time thinking about what ignites our souls and makes careers roar–well enough to forge a fruitful and satisfying career path. When you spend more than one third of your life working, your career should hold promise. A career is a promise you make to yourself.

Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework—Winning Hearts, Building Your Brand, and Achieving Success—this guide will help you:Forge real trust and an emotional connection that makes people want to follow youShape how your leadership is perceived through bold, intentional choicesDeliver results that matter—measured in meaning, values, and legacyEach strand strengthens the others, forming an unbreakable rope of leadership that holds under pressure and adapts through change.This book is an invaluable resource specifically tailored for leaders, educators, and anyone keen on navigating the dynamic crossroads of leadership and personal branding, empowering professionals to ascend to new heights.Stop improvising. Start architecting. Great leadership isn’t born—it’s designed.

Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework—Winning Hearts, Building Your Brand, and Achieving Success—this guide will help you:Forge real trust and an emotional connection that makes people want to follow youShape how your leadership is perceived through bold, intentional choicesDeliver results that matter—measured in meaning, values, and legacyEach strand strengthens the others, forming an unbreakable rope of leadership that holds under pressure and adapts through change.This book is an invaluable resource specifically tailored for leaders, educators, and anyone keen on navigating the dynamic crossroads of leadership and personal branding, empowering professionals to ascend to new heights.Stop improvising. Start architecting. Great leadership isn’t born—it’s designed.

People who always get things done have a secret: they treat action as non-negotiable.The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action:• Identify what truly matters to your future self• Focus on the critical few actions that move the needle• Act consistently—regardless of how you feel or what's happening• Make it non-negotiable—no debates, no excuses This isn't another habits book. It's a blueprint for building automatic behaviors that serve your highest aspirations. Instead of relying on motivation, you'll learn to create deep internal commitments tied to who you are becoming—so the right actions happen without daily struggle. Whether you're pursuing professional goals, creative work, or personal growth, this approach makes progress feel natural instead of forced.Focusing on commitment as a binding contract with yourself and removing the option to waver or overthink, and packed with honest and straightforward guidance, this book will inspire professionals at all levels to move forward, no matter what.

People who always get things done have a secret: they treat action as non-negotiable.The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action:• Identify what truly matters to your future self• Focus on the critical few actions that move the needle• Act consistently—regardless of how you feel or what's happening• Make it non-negotiable—no debates, no excuses This isn't another habits book. It's a blueprint for building automatic behaviors that serve your highest aspirations. Instead of relying on motivation, you'll learn to create deep internal commitments tied to who you are becoming—so the right actions happen without daily struggle. Whether you're pursuing professional goals, creative work, or personal growth, this approach makes progress feel natural instead of forced.Focusing on commitment as a binding contract with yourself and removing the option to waver or overthink, and packed with honest and straightforward guidance, this book will inspire professionals at all levels to move forward, no matter what.

A real-world introduction to advertising design and art direction, updated and revised for today's industryThe newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry.The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of  A quick start guide to advertisingA thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creatorsCreative thinking strategies and how to generate ideas based on creative briefsUtilizing brand archetypes and creating unique branded contentComposition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of viewHow to build a brand narrative in the digital ageCopywriting how-to's for art directors and designersExperiential advertisingAn examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.