Roger J. Calantone – författare
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Successful Industrial Product Innovation
An Integrative Literature Review
Av Roger J. Calantone, C Anthon Dibenedetto
Inbunden, 1990
486 kr
Lägg i varukorg
The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on product innovation and new product development. …
