Rohini Ahluwalia – författare
Visar alla böcker från författaren Rohini Ahluwalia. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
Häftad, Engelska, 2015
719 kr
Skickas inom 10-15 vardagar
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Inbunden, Engelska, 2009
1 889 kr
Skickas inom 10-15 vardagar
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.