Rolf Jensen – författare

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.

THIS IS A BOOK ABOUT THE FUTURE.

Your future. Our future. The future of companies, the marketplace, and society.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We''ve managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here''s the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.

Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward-thinking book guides you through tomorrow''s hottest trends to help you:

Jensen and Aaltonen''s razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You''ll explore revolutionary ways in which the individual''s role will shift from consumer to creator--much like it did during the European Renaissance. You''ll find out why learning will become the world''s largest industry and how services will become the twenty-first century''s biggest growth market. You''ll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you''ll be able to turn these fascinating predictions into real-world opportunities for decades to come.

In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.

PRAISE FOR THE RENAISSANCE SOCIETY

"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO

"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY

"The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts

2 E-Books in One

The Renaissance Society

THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We''ve managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here''s the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.

Jensen and Aaltonen''s razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You''ll explore revolutionary ways in which the individual''s role will shift from consumer to creator--much like it did during the European Renaissance. You''ll find out why learning will become the world''s largest industry and how services will become the twenty-first century''s biggest growth market. You''ll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you''ll be able to turn these fascinating predictions into real-world opportunities for decades to come.

The Dream Society

How Market Leaders from Disney to Nike Successfully Target Human Emotions and How Other Companies Can Join Them

The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today''s dream society trades on the exciting world of human potential and dreams¬¬and what organizations must do to keep from being left behind.