Ron Jacobs – författare

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

The expanding objectives of direct marketing in the digital ageTechniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retentionCRM applications, data mining, call center, campaign management, and sales force automationCustomer experience management--connecting customers and brands at every touch pointBrand building with direct marketing tools and techniquesThe growth of direct marketing in Europe, Asia, and Latin AmericaMethods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology.  A timely introductory overview to this increasingly significant field which provides invaluable summaries of key studies and approaches within cultural sociologyClearly written and designed, with accessible summaries of thematic topics, covering race, class, politics, religion, media, fashion, and musicInternational experts contribute chapters in their field of research, including a chapter by David Chaney, a founder of cultural sociologyOffers a unified set of theoretical and methodological tools for those wishing to apply a cultural sociological approach in their work

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology.  A timely introductory overview to this increasingly significant field which provides invaluable summaries of key studies and approaches within cultural sociologyClearly written and designed, with accessible summaries of thematic topics, covering race, class, politics, religion, media, fashion, and musicInternational experts contribute chapters in their field of research, including a chapter by David Chaney, a founder of cultural sociologyOffers a unified set of theoretical and methodological tools for those wishing to apply a cultural sociological approach in their work

Bombing its way into the headlines of the early 1970s, the Weather Underground was one of the most dramatic symbols of the anger felt by young Americans opposed to the US presence in Vietnam. Mauled in street battles with the Chicago police during the Days of Rage demonstrations, Weather concluded that traditional political protest was insufficient to end the war. They turned instead to underground guerrilla combat.In this highly readable history, Ron Jacobs captures the hair-raising drama of a campaign which planted bombs in banks, military installations and, twice on successive days, in the US Capitol. He describes the group's formation of clandestine revolutionary cells, its leaders' disavowal of monogamous relationships, and their use of LSD to strengthen bonds between members. He recounts the operational failures of the group-three members died when a bomb they were building exploded in Greenwich Village-as well as its victories including a successful jailbreak of Timothy Leary. Never short-changing the fierce debates which underpinned the Weather's strategy, Jacobs argues that the groups eventual demise resulted as much from the contradictions of its politics as from the increasingly repressive FBI attention.