Ron White – författare

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

This book introduces key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. It is designed for Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It is written in a clear and straightforward style making it easy for busy managers to digest.

The Evolution of Technology

Having sold more than 2 million copies over its lifetime, How Computers Work is the definitive illustrated guide to the world of PCs and technology. In this new edition, you’ll find detailed information not just about PCs, but about how changes in technology have evolved the giant, expensive computer dinosaurs of last century into the smaller but more powerful smartphones, tablets, and wearable computing of today. Whether your interest is in business, gaming, digital photography, entertainment, communications, or security, you’ll learn how computing is evolving the way you live.

A full-color, illustrated adventure into the wonders of TECHNOLOOGY

This full-color, fully illustrated guide to the world of technology assumes nothing and explains everything. Only the accomplished and award-winning team of writer Ron White and artist Tim Downs has the unique ability to meld descriptive text with one-of-a-kind visuals to fully explain how the electronic gear we depend on every day is made possible. In addition to all the content you’ve come to expect from prior editions, this newly revised edition includes all-new coverage of topics such as:

• How smartphones and tablet PCs put the power of a desktop computer in your hands–literally

• How computing technology is linking our homes, work place, entertainment, and daily communications

• How advances such as Facebook, Twitter, Google, eBay, and smartphones are expanding our universe of friends, knowledge, and opportunity

• How increased miniaturization leads to new products, such as smartphone, smartwatches, and Google Glass

• How computing technology takes advantages of quantum physics and innovations no one even imagined a few years ago

For two decades, How Computers Work has helped newbies understand new technology, while hackers and IT pros have treasured it for the depth of knowledge it contains. This is the perfect book about computing to capture your imagination, delight your eyes, and expand your mind, no matter what your technical level!

Beautifully detailed illustrations and jargon-free explanations walk you through the technology that is shaping our lives. See the hidden workings inside computers, smartphones, tablets, Google Glass, and the latest tech inventions.