Econometric Approach to a Marketing Decision ModelAvRonald E. Frank,William F. MassyHäftad, Engelska, 1971537 kr Lägg i varukorgLägg tillSkickas inom 3-6 vardagar
Purchasing Behavior and Personal AttributesAvWilliam F. Massy,Ronald E. Frankm. fl. E-bokPDF, Engelska, 20181 457 kr Lägg i varukorgLägg tillLäs direkt efter köpThis book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.