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3 produkter
CORPORATE CULTURES AND GLOBAL BRANDS (SECOND EDITION)
Av Rothacher Albrecht, Albrecht Rothacher
Häftad, 2025
603 kr
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This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each case study comprehensively reviews the changes in the company's corporate structure and the successes and failures of its …
CORPORATE CULTURES AND GLOBAL BRANDS (SECOND EDITION)
Av Rothacher Albrecht, Albrecht Rothacher
Inbunden, 2025
1475 kr
Lägg i varukorg
This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each case study comprehensively reviews the changes in the company's corporate structure and the successes and failures of its …
CORPORATE CULTURES AND GLOBAL BRANDS
Av ROTHACHER ALBRECHT, Albrecht Rothacher
Häftad, 2004
1064 kr
Tillfälligt slut
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding …