Rowena Olegario – författare
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3 produkter
Culture of Credit
Embedding Trust and Transparency in American Business
Inbunden, 2007
541 kr
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In the growing and dynamic economy of nineteenth-century America, businesses sold vast quantities of goods to one another, mostly on credit. This book explains how business people solved the problem of whom to trust--how they determined who was deserving of credit, and for how much. In the process, …
Engine of Enterprise
Credit in America
Inbunden, 2016
488 kr
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American households, businesses, and governments have always used intensive amounts of credit. The Engine of Enterprise traces the story of credit from colonial times to the present, highlighting its productive role in building national prosperity. Rowena Olegario probes enduring questions that …
Rising Tide
Lessons from 165 Years of Brand Building at Procter & Gamble
Av Davis Dyer, Frederick Dalzell m. fl.
Inbunden, 2004
250 kr
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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar …
