Roxanne M. O'Connell - Böcker

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Today's teaching environment is one of constantly shifting technologies--some distracting, some truly helpful, all requiring significant investments in time and money. Teaching with Multimedia Volume 2 continues with a further collection of 12 essays that bring curiosity, skepticism, experience and imagination into the pedagogy/technology debate in a way that guides and inspires. This volume focuses on examining what benefits and pitfalls new digital technologies offer the 21st century learning and professional practice environments; incorporating digital and web technology and tools into the way we teach; and outlining the challenges these new media present in terms of emerging digital media issues, new remix forms, and the impact of technology on creativity, production, and learning.The book brings together teachers who are currently pioneering new ways to teach in the midst of the multimedia frontier. They are intimately aware that the rate of change in the digital universe in always several steps faster than we would like--but it is the universe in which we live, teach, and learn.