Russell Johnston - Böcker

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry.The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

In Meaningful Pasts, Russell Johnston and Michael Ripmeester explore two strands of identity-making among residents of the Niagara region in Ontario, Canada.First, they describe the region’s official narratives, most of which celebrate the achievements of white settlers with a mix of storytelling, rituals, and monuments. Despite their presence in local lore and landmarks, these official narratives did not resonate with the nearly one thousand residents who participated in five surveys conducted over eleven years. Instead, participants drew on contemporary people, places, and events. Second, the authors explore the emergence of Niagara’s wine industry as a heritage narrative. The book shares how the survey participants embraced the industry as a local identifier and indicates how the industry’s efforts have rekindled the residents’ interest in agriculture as a significant element of regional heritage and local identities.Revealing how the profiles of local narratives and commemorations become entwined with social, cultural, economic, and political power, Meaningful Pasts illuminates the fact that local narratives retain their relevance only if residents find them meaningful in their day-to-day lives.