Ruth Sullivan - Böcker

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

Statutory Interpretation provides a clear and authoritative account of how legislation is interpreted and applied in Canada. Grounded in constitutional principles, including the rule of law, democracy, and constitutional supremacy, it traces the evolution of interpretive methodology as developed by the courts and synthesized in Elmer Driedger’s Modern Principle of Interpretation.Legal experts Ruth Sullivan and John Mark Keyes explain how contemporary statutory interpretation hinges on three interrelated aspects of legislation: text, context, and purpose. The book draws attention to these three aspects – exploring in detail how each of these shapes legislative meaning – and integrates recent jurisprudence, particularly that of the Supreme Court of Canada. This updated edition retains the strengths of earlier editions while introducing a revised structure reorganized around the three core dimensions of interpretive analysis so that readers can see how they operate in practice and how they work together in the interpretation of statutes and other legislation.Frequently cited by Canadian courts and tribunals, the fourth edition of this essential legal text provides an authoritative and up-to-date account of the methodology for interpreting legislation in Canada.