Ryan Levesque – författare

From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business.Starting a business is hard. Most people fail, but it doesn''t have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business''s success, one central issue can doom it from the get-go: asking what instead of who.It may be instinctual to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built.In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method® Company, shared the method he used to successfully enter 23 different markets online. But he didn''t reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start.You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque''s Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer.The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

With the help of a freakishly wise janitor, a newly-hired membership director struggles to keep a fitness center afloat while being given ridiculous tasks from an ethically-questionable owner.Take an opinionated and all-around diverse group of fitness trainers, add a sketchy owner, a genius janitor, and throw in an endearing but largely incompetent general manager, and you have the perfect recipe for riotous, chaotic hilarity. You have Squat!Set in a large fitness center in the Boston suburbs, the sitcom follows Scott Carter, a former big-shot marketing executive who takes a job at Squat Spot Fitness out of desperation. Carter quickly discovers that the place is run by an ethically-questionable owner willing to exploit staff and clients alike, and a general manager who's in way over his head. With the help of a bright fitness director and a freakishly wise janitor, Carter manages to keep the gym open... for at least a bit longer.Squat! features an interesting cast of characters who embody many of the social and political issues of the day. Rather than address these issues directly, they remain lightly veiled within seemingly petty arguments and conflicts. Each episode offers viewers the anticipation and fun of discovering the parallel "real world" political and social issues highlighted. Without taking sides, Squat! invites viewers to laugh at the absurdity of humanity while deepening understanding of those with differing beliefs. The series presents an additional running theme of owner Jack Pemberton's dubious assignment to Scott Carter. Carter struggles to satisfy his boss without compromising his values.Squat! offers humor–of the smart, subtle, and laugh-out-loud varieties–along with lovable, fallible characters, and even an insight or two about creativity, understanding, and ethics.The first season comprises ten fully-scripted episodes, rewritten as a comedic novel. Season One innocuously and hilariously provides a nod to such topics as COVID / mask-wearing, claims of election fraud, QAnon conspiracy theories, pronouns, "Karens," defunding the police, multi-level marketing scams, cults, and even truth itself.If Seinfeld had a threesome with Dodgeball and The Office, and miraculously conceived a lovechild, Squat! would be it.

Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the essential business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success.