S. Holmes – författare

Originally published in 1914, this book presents an exhaustive study into the Greek and Hebrew versions of the Book of Joshua. Holmes rejects earlier theories that differences between the texts were due to laziness on the part of scribes or to avoid difficulties in translation, and suggests instead that the Greek writers were working from a Hebrew text that was different from the one we have received. This book will be of value to anyone with an interest in the transmission of biblical texts or the diversity of biblical manuscripts.

Document from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of individualism . Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the older business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the Siemens Mobile brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of Sie Mobile (pronounced see-mobile ) will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. Sie Mobile will be introduced in several stages, based on the customer s buying process (Holder and Watson pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.