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1. 

   EDLP versus Hi-Lo Pricing Strategies in Retailing

   Literature Review and Empirical Examinations in the German Retail Market

   Av Sabine El Husseini

   Inbunden, 2014

   527 kr

   Lägg i varukorg

   Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in …