Safia Minney – författare

As our climate, ecological and social crises converge, urgent action is needed to maximize our chances of survival. A new commercial approach is possible but it requires a systemic shift, with companies learning to operate as part of a wider ''ecosystem'', allowing fashion to restore what it has taken.Regenerative Fashion presents a roadmap for new ways of doing fashion. To keep our planet safe, we must cut production and end our dependency on fossil fuels. We must also create dignified livelihoods for the millions of people working in the industry. By using natural resources, paying factory workers and farmers a living wage and scaling up craft production, we can not only rebuild soils, ecosystems and biodiversity, but also support decarbonization, regenerate communities and ensure a just transition for all.Part guide and part manifesto, this book shares stories of our interconnectedness with the natural world and each other, divided into sections on Nature & Materials; People, Livelihoods & Crafts; and New Economy & Leadership. Fully illustrated throughout, it features interviews from best-practice designers and businesses around the world, as well as thought pieces from leading campaigners within the industry.

Naked Fashion invites you to join the movement of consumers, entrepreneurs, and creative professionals who are using their purchasing power, talents, and experience to make fashion more sustainable.

Anyone with an active interest in fashion and where our clothes come from or looking for a career in fashion and the media will find inspiration and advice on how to make a difference.

Designers and creatives from all over the world—including photographers, models, illustrators, actors, and journalists—talk about what they are doing differently to make fashion more sustainable:

Inside you will find fair trade and environment, styling and modeling, up-cycling and "slow" fashion, how we can change the high street, an ethical brand directory, and stunning visuals throughout.

Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in environment, trade, and social justice issues into an award-winning social business. Minney is widely regarded as a leader in the fair trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in fair trade and the fashion industry.

Slow Fashion offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement, sustainable design, and business that puts people, livelihoods, and sustainability central to everything they do.

Safia Minney argues that the future of brick and mortar retail is in the best in fair trade, sustainability, and organic products, together with vintage and second hand goods and local produce. Restorative economics, the well-being of our planet, and our bodies and minds can be inspired by this growing sector, one that is shaping big business.

This book curates pioneering people and projects that will inspire you to be part of the change. International names include Livia Firth, Zandra Rhodes, and Lily Cole. American change-makers include Andrew Morgan, filmmaker (The True Cost, a ground-breaking documentary that asks us each to consider who pays the price for our clothing), and Dana Geffner (Fair World Project).

With full color photography and elegant design, Slow Fashion profiles the people bringing the alternatives to the mainstream: designers, labels, and eco-concept stores across the world; fair trade producers; campaigns that are re-designing the fashion economy; and the fibers and fabrics which are making a difference.

Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in environment, trade, and social justice issues into an award-winning social business. She is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum.