Sahar Masud – författare

Document from the year 2018 in the subject Business economics - Supply, Production, Logistics, , language: English, abstract: Packaging is a coordinated system for transport, warehousing, logistics, sale, and end use of goods. The packaging is effective sales tool capable of influencing consumer to purchase the product. Packaging Sector is now a Global Industry representing about 2% of the Gross National Product (GNP) of developed countries. Indian packaging industry is comprised of a large number of small scale companies and a few large integrated players. The Indian packaging industry shares about 4% at global scale. Packaging is growing @ 22-25% per annum and it is now the 5th largest sector of India's economy. The Indian packaging industry has enormous potential in export/import of goods. India's food and beverage category constitutes about 40% of its Consumer Packaged Goods (CPG) industry. The packaged food industry includes baked and convenience foods, dairy and confectionaries. The food packaging is a socioeconomic indicator of the gross domestic product and regional food availability. The dairy industry in India is providing opportunities for Indian entrepreneurs to get into the milk packaging sector. Spoilage of milk is a constant and distressing feature of our dairy industry, for which suitable and relevant packaging solutions can be employed. Considering the importance of fishery, it is very important to devote attention to produce and market good quality seafood products for both export and internal markets. With continually growing demand for processed, packed, convenient ready-to-eat and ready-to-serve meat and poultry products, a variety of specialized package profiles are available depending on the type of processing techniques and storage conditions. From fresh meat to cured meat, from pork to poultry, the purpose of packaging is mainly to make the products available to the customers in the most attractive form along with maintaining the quality of the contents. Packaging has a distinct impact on the efficiency and effectiveness of retail supply chains, where improvements can be achieved by adapting and developing the concept of packaging logistics. Models are needed to facilitate evaluations along the supply chain and to exhibit the activities of packaging logistics processes. Although packaging is recognized as having a distinct impact on the efficiency of logistical systems and activities like manufacturing, distribution, storage and handling in the supply chain several packaging dependent costs in the logistical system are overlooked by packaging designers.