Sally Dibb – författare
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11 produkter
Marketing Briefs
Häftad, 2004
667 kr
Lägg i varukorg
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.The text itself is organized into short structured chapters, the Briefs, each including:* …
Market Segmentation Success
Making It Happen!
Inbunden, 2008
3165 kr
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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly …
Market Segmentation Success
Making It Happen!
Häftad, 2008
1135 kr
Lägg i varukorg
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly …
Marketing Briefs
E-bok, 2007
785 kr
Lägg i varukorg
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * …
Marketing Briefs
E-bok, 2007
785 kr
Lägg i varukorg
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * …
Market Segmentation Success
Making It Happen!
E-bok, 2008
1338 kr
Lägg i varukorg
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly …
Market Segmentation Success
Making It Happen!
E-bok, 2008
1338 kr
Lägg i varukorg
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly …
Marketing Briefs
Inbunden, 2016
2588 kr
Lägg i varukorg
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.The text itself is organized into short structured chapters, the Briefs, each including:* …
Marketing Essentials
Häftad, 2013
976 kr
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and …
Marketing Concepts and Strategies
Av Sally Dibb, Lyndon Simkin m. fl.
Häftad, 2023
991 kr
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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data …
Marketing Planning
Häftad, 2008
1005 kr
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Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning …
