Sally Hogshead – författare
Visar alla böcker från författaren Sally Hogshead. Handla med fri frakt och snabb leverans.
6 produkter
Fascinate
Your 7 Triggers to Persuasion and Captivation
E-bok, 2024
159 kr
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"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how …
Fascinate
Your 7 Triggers to Persuasion and Captivation
Ljudbok, 2010
208 kr
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and …
Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist
Inbunden, 2016
250 kr
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Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer …
How the World Sees You
Discover Your Highest Value Through the Science of Fascination
E-bok, 2014
227 kr
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This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress …
How the World Sees You
Discover Your Highest Value Through the Science of Fascination
Ljudbok, 2014
257 kr
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, …
Fascinate
How to Make Your Brand Impossible to Resist
E-bok, 2016
170 kr
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The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises …