Sandra Grabowska – författare

Utilizing Industry 4.0 technologies is essential to meet consumer expectations of personalized products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small- and medium-sized enterprises operating in the era of Industry 4.0 and proposes a Business Model 4.0 concept.

The authors provide insights on the general conditions for the development of Economy 4.0 and Society 5.0, the expectations of modern consumers in product personalization, customization, servitization and the SME sector''s requirements. In addition, the book offers a business model of cooperation between enterprises and the concept of rapid network prototyping methodology for the implementation of personalized products. It proposes the creation of e-business platforms that will allow for better integration of the customer with the manufacturer and the possibility of greater involvement in product configurations.

The empirical research offered in this book will provide valuable insights for scholars and upper-level students across business disciplines, including strategic management, entrepreneurship, technology and innovation management.

Utilizing Industry 4.0 technologies is essential to meet consumer expectations of personalized products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small- and medium-sized enterprises operating in the era of Industry 4.0 and proposes a Business Model 4.0 concept.

The authors provide insights on the general conditions for the development of Economy 4.0 and Society 5.0, the expectations of modern consumers in product personalization, customization, servitization and the SME sector''s requirements. In addition, the book offers a business model of cooperation between enterprises and the concept of rapid network prototyping methodology for the implementation of personalized products. It proposes the creation of e-business platforms that will allow for better integration of the customer with the manufacturer and the possibility of greater involvement in product configurations.

The empirical research offered in this book will provide valuable insights for scholars and upper-level students across business disciplines, including strategic management, entrepreneurship, technology and innovation management.

Social Media, Ethics and Management examines the transformative impact of digital platforms on organizational management, communication, and ethics. It critically explores how social media and artificial intelligence are reshaping leadership models, stakeholder engagement, and decision-making processes. Combining theoretical insights with real-world case studies from international companies, the book offers practical strategies for navigating the complexities of digital transformation responsibly and effectively. This book equips readers with actionable tools to integrate ethical considerations into digital management, build organizational resilience, and leverage social media data for informed decision-making. It addresses challenges such as reputational risks, the volatility of digital trends, and fostering a culture of continuous learning. The inclusion of case studies provides grounded perspectives, illustrating how organizations adapt to the unpredictable digital landscape. Designed for researchers, advanced students, policymakers, and practitioners, this monograph is particularly relevant for those in fields such as strategic management, digital leadership, and business ethics. This book is an invaluable resource for understanding and mastering the challenges of digital transformation in today’s fast-paced environment.

Social Media, Ethics and Management examines the transformative impact of digital platforms on organizational management, communication, and ethics. It critically explores how social media and artificial intelligence are reshaping leadership models, stakeholder engagement, and decision-making processes. Combining theoretical insights with real-world case studies from international companies, the book offers practical strategies for navigating the complexities of digital transformation responsibly and effectively. This book equips readers with actionable tools to integrate ethical considerations into digital management, build organizational resilience, and leverage social media data for informed decision-making. It addresses challenges such as reputational risks, the volatility of digital trends, and fostering a culture of continuous learning. The inclusion of case studies provides grounded perspectives, illustrating how organizations adapt to the unpredictable digital landscape. Designed for researchers, advanced students, policymakers, and practitioners, this monograph is particularly relevant for those in fields such as strategic management, digital leadership, and business ethics. This book is an invaluable resource for understanding and mastering the challenges of digital transformation in today’s fast-paced environment.