Sanghamitra Brahma – författare

As social media continues to seamlessly integrate into our daily lives, understanding the underlying psychological principles of social media becomes paramount in navigating its complexities effectively. This volume offers a number of diverse and thought-provoking perspectives on the profound influence that social media has on our lives. Chapters explore the influence of social media on organizational culture and business ethics, on business marketing strategies, on consumer buying behavior, on workplace mental well-being, on the education system, on business recruitment, and even on stock market participation. It investigates social media usage and academic motivation in college students, generational internet addiction, biases in the financial world through social media, and more.