Sara Rubinelli - Böcker

This Element offers a critical exploration of institutional health communication in an era marked by information overload and uneven content quality. It examines how health institutions can navigate the challenges of false, misleading, and poor-quality health information while preserving public trust and scientific integrity. Drawing from disciplines such as health communication, behavioral science, media studies, and rhetoric, this Element promotes participatory models, transparent messaging, and critical health literacy. Through a series of thematic sections and practical examples, it addresses the role of science, politics, media, and digital influencers in shaping public understanding. Designed as both a conceptual guide and a strategic toolkit, this Element aims to support institutions in fostering informed, engaged, and resilient communities through communication that is clear, ethical, and responsive to the complexities of today's health discourse. This title is also available as Open Access on Cambridge Core.

This Element offers a critical exploration of institutional health communication in an era marked by information overload and uneven content quality. It examines how health institutions can navigate the challenges of false, misleading, and poor-quality health information while preserving public trust and scientific integrity. Drawing from disciplines such as health communication, behavioral science, media studies, and rhetoric, this Element promotes participatory models, transparent messaging, and critical health literacy. Through a series of thematic sections and practical examples, it addresses the role of science, politics, media, and digital influencers in shaping public understanding. Designed as both a conceptual guide and a strategic toolkit, this Element aims to support institutions in fostering informed, engaged, and resilient communities through communication that is clear, ethical, and responsive to the complexities of today's health discourse. This title is also available as Open Access on Cambridge Core.

Ars Topica is the first full-length study of the nature and development of topoi, the conceptual ancestors of modern argument schemes, between Aristotle and Cicero.Aristotle and Cicero configured topoi in a way that influenced the subsequent tradition. Their work on the topos-system grew out of an interest in creating a theory of argumentation which could stand between the rigour of formal logic and the emotive potential of rhetoric. This system went through a series of developments and transformations resulting from the interplay between the separate aims of gaining rhetorical effectiveness and of maintaining dialectical standards.Ars Topica presents a comprehensive treatment of Aristotle’s and Cicero’s methods of topoi and, by exploring their relationship, it illuminates an area of ancient rhetoric and logic which has been obscured for more than two thousand years.Through an interpretation which is philologically rooted in the historical context of topoi, the book lays the ground for evaluating the relevance of the classical approaches to modern research on arguments, and at the same time provides an introduction to Greek and Roman theory of argumentation focussed on its most important theoretical achievements.