Sarah J. Tracy - Böcker
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4 produkter
4 produkter
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Häftad, Engelska, 2024
617 kr
Skickas inom 7-10 vardagar
Step-by-step advice for constructing a qualitative project from beginning to end, covering both foundational theory and real-world application Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact guides you through sequential stages of a qualitative research project, from project design and data collection to analysis, interpretation, and presentation. Drawing on her background in qualitative research methods and human communication, Sarah J. Tracy shares personal and backstage stories while showing you how to code data, craft meaningful claims, develop theoretical explanations, and communicate research that impacts key stakeholders. Employing a practical, problem-based contextual approach, the third edition of Qualitative Research Methods incorporates developments in textual, media, visual, arts-based, and digital analysis. New coverage includes social media data-scraping techniques, AI and ChatGPT, fieldwork and interviewing, digital ethnography, working with neurodivergent populations, adopting digital and traditional archival approaches, and much more. This edition includes a wealth of new examples, case studies, discussion questions, full-color visuals, and hands-on “Project Building Blocks” activities you can use at any stage of your qualitative research project. Supported by a companion website containing extensive teaching and learning tools, Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an indispensable resource for undergraduates, graduate students, and faculty across multiple disciplines, as well as researchers, ethnographers, and user experience professionals looking to hone their methodological practice.
3 789 kr
Skickas inom 3-6 vardagar
This volume addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations, and globalization. Included is a development of the nature and function of organizational cultures, discussion of the role of leadership in providing visions and framing organizational events, investigations of ethical issues, and careful examination of the importance of member involvement in change processes. Specific organizational cases are highlighted throughout. These materials were initially developed as the electronic text for an online course in organizational culture and cultural change as part of an executive masters program at Seton Hall University. The success with this course led to the development of a book to aid students and professionals work with organizational cultural change.
3 127 kr
Skickas inom 3-6 vardagar
This volume addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations, and globalization. Included is a development of the nature and function of organizational cultures, discussion of the role of leadership in providing visions and framing organizational events, investigations of ethical issues, and careful examination of the importance of member involvement in change processes. Specific organizational cases are highlighted throughout. These materials were initially developed as the electronic text for an online course in organizational culture and cultural change as part of an executive masters program at Seton Hall University. The success with this course led to the development of a book to aid students and professionals work with organizational cultural change.
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Inbunden, Engelska, 2012
1 061 kr
Skickas inom 7-10 vardagar
Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling mannerDemonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problemsWritten in an engaging style, with in-depth examples from the author’s own practiceComprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy